Heng Home Shop App and Website

Heng Home Shop recognizes the importance of privacy as well as the importance of maintaining the confidentiality of personal information. This Privacy Policy applies to all products and services provided by us and sets out how we may collect, use and disclose information in relation to users.

You may use our services and products via a mobile device either through mobile applications or mobile optimized websites. This Privacy Policy also applies to such use of our services and products.

Collection of Information

Your privacy is important to us and we have taken steps to ensure that we do not collect more information from you than is necessary for us to provide you with our services and to protect your account:

— Information including user name, address, phone number, and email address, will be collected at the time of user registration. If you are registering through other social media platforms such as Facebook or Wechat, we may collect your account name and profile photo at those platforms.

— If you contact our customer service, we may record your conversation with us and collect additional information to verify your identity.

— In connection with any transaction and payment services, or services under our buyer protection schemes, information, including but not limited to, bank account numbers, billing and delivery information, credit/debit card numbers, expiration dates and security code and tracking information may be collected to facilitate the sale and purchase as well as the settlement of purchase price of the products or services transacted on or procured through the Application.

— From time to time, we collect information about our users and prospective users during trade shows, industry events and other functions. The information we may collect at these events includes, but not limits to, user name, address, phone number, and email address.

To use our services and products, users need to provide certain categories of data (which may include Personal Data), such as user name, address, phone number, and email address. If certain data is required, we will let you know at the time of collection. In the event that users do not provide sufficient data marked as necessary, we may not be able to complete the registration process or provide certain products or services.

Use of Personal Data

We collect and use your Personal Data for the following purposes:

— Verifying your identity;

— Verifying your eligibility to register as a user of the Sites or become a blogger or an influencer of the Sites;

— Processing your registration as a user, providing you with a log-in ID for the Application and maintaining and managing your registration;

— Providing you with customer service and responding to your queries, feedback, claims or disputes;

— Assessing account security and transaction risks of users, detecting and preventing fraud and other security incidents;

— Identifying, developing and marketing products and services that we believe you will value, including across browsers and devices, in accordance with applicable laws. Cookies or other similar technologies may be used to provide you with advertising based upon your browsing activities and interests. Where we are required by applicable law, we will seek your consent prior to sending you communications for marketing purposes;

Disclosure of Personal Date

We may disclose and transfer your personal data to service providers engaged by us to assist us to provide services to you. Examples of these serviced provider include:

— Our business partners (for example, in order for them to provide you with discounts or offers that may interest you);

— Marketing platforms, such as Google, Twitter, Facebook, Instagram, and providers of analytics services relating to users’ behavior, in order to tailor the content you see when using our Application These marketing platforms may combine information they collect with data on their platforms in order to conduct targeted advertising. The activities of these third party marketing platforms is governed by their own privacy policies, not this Privacy Policy;

— Payment service providers to assist with payment for transactions;

— Logistics partners for providing delivery services;

— Warranty service providers to provide warranty services;

— Customer service providers to provide after-sale services; and

— Risk control service providers to assess the security of user’ accounts and transaction risks.

These Service Providers must abide by our data privacy and security requirements and are only permitted to use your Personal Data in connection with the purposes specified above, and not for their own purposes.

When necessary and to comply with applicable laws, we may also disclose and transfer your Personal Data to our professional advisers, law enforcement agencies, insurers, government and regulatory and other organizations for the purposes specified above, or as required or permitted by applicable laws.

We retain your Personal Data as long as needed to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws.

We may provide aggregated or anonymized data to third parties, but when we do so, the information we share is in a de-identified format that does not personally identify you.

Right to access/correct personal data

Under the applicable laws, you may have the right of access to personal information held by us and to request correction of the information.

In accordance with applicable law, we reserve the right to charge you a reasonable fee for the processing of any data access or correction request.

Cookies

We use “cookies” to store specific information about you and track your visits, either through a compute or via a mobile device. It is not uncommon for websites to use cookies to enhance identification of their visitors

Minors

The Application and their contents are not targeted to minors (those under the age of 18) and we do not intend to sell any of our products or services to minors. If a minor has provided us with personal information without parental or guardian consent, the parent or guardian should contact us to remove the information.

Security Measures

We employ commercially reasonable security methods to prevent unauthorized access to the Sites, to maintain data accuracy and to ensure the correct use of the information we hold.

For registered users of the Application, some of your information can be viewed and edited through your account, which is protected by a password. We recommend that you do not divulge your password to anyone. Our personnel will never ask you for your password in an unsolicited phone call or in an unsolicited email. If you share a device with others, you should not choose to save your log-in information (e.g., user ID and password) on that shared device.

No data transmission over the internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect the information we hold for you, we cannot guarantee the security of any information you transmit to us and you do so at your own risk

Changes to This Privacy Policy

Any changes to this Privacy Policy will be communicated by us posting an amended Privacy Policy in the Application. Once posted, the new Privacy Policy will be effective immediately.

Your Feedback

We welcome your input regarding our Privacy Policy and any comments on the services we provide to you. You may send us your comments and responses to brandnewx@gmail.com